Visual Anatomy wanted a more personable brand with a modern look. Organization was key to categorizing the different classes of their product. We focused on providing a more functional e-commerce experience that made the check-out process easy and anticipated users actions.
In order to create brand personality we relied heavily on the process behind the creation of the chocolates. We also used a modular design approach to create hierarchy and to allow the content to be scanned easily by users that may be unsure of who the brand is, what services they offer, and what product to select.