PSI was in the market for an immersive experience that promoted conversions and showed the value of the services that they offer. Our objective was to learn more about the needs of their clientele and to build a site that was well branded, diverse, and spoke to their presence in the industry as well as the community.
We began by learning more about the B2B sales experience to both corporations and prospective freelancers. By creating keyword specific content relevant to the sites most highly visited pages we were able to reorganize content on the homepage to shorten the users journeys. From there we created a specific landing page for highly relevant content, and strategically placed CTAs throughout the site.