Monica wanted a unique and modern site that fit her personality and truly brought life to the healthy ingredients used In her meals. Our objective was to create an experience that was easy to use, educational, and relevant for users based upon their eating preferences.
We began ideating with specific demographics in mind. From there we narrowed down by age, sex, income, and eating style. The results of focusing on these demographics were heavy imagery, fun colors, lively typography, and an educational tone.